When a Manager Reads Publications Like the Wall Street Journal

question 29

Multiple Choice

When a manager reads publications like The Wall Street Journal and BloombergBusinessweek to try to determine changes in consumer behavior and employment issues, this is a form of _____,

• A) environmental scanning
• B) model building
• C) database marketing
• D) data mining

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Definitions:

Project

A planned set of interrelated tasks to be executed over a fixed period and within certain cost and other limitations.

Specific Time Period

A definite or clearly defined stretch of time.

Theories

Theories are systematic frameworks composed of concepts and propositions intended to explain phenomena by specifying relations among variables, providing a coherent set of guidelines for understanding and predicting behavior or events.

Hypotheses

Proposed explanations for a phenomenon, set forth as a starting point for further investigation or experimentation.