If Type of Promotional Offer Is Manipulated in an Experiment

question 66

Short Answer

If type of promotional offer is manipulated in an experiment to determine its effect on consumers' intent to purchase a product, the type of promotional offer is the ______ variable.

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Definitions:

REBT

Rational Emotive Behavior Therapy; a psychotherapeutic approach that emphasizes identifying irrational beliefs, disputing them, and changing underlying attitudes to develop more functional beliefs.

Psychological Problems

Mental or emotional issues that impair an individual's ability to function properly in daily life.

Intrapersonal

Relating to internal mental processes and the inner self, often reflecting on one's thoughts, feelings, and behaviors.

REBT

Rational Emotive Behavior Therapy, a form of psychotherapy that focuses on identifying and changing irrational beliefs.