Todd Has Prepared a Document That Includes the Deliverables and a Definition

question 78

Multiple Choice

Todd has prepared a document that includes the deliverables and a definition of the problem for a research client. In this document, he described how he will conduct a survey along with a schedule of costs and deadlines. What is this document called?

• A) research proposal
• B) research statement
• C) research blueprint
• D) managerial action statement

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Definitions:

Low Cost Strategy

A competitive business approach focusing on achieving the lowest operational costs and, consequently, offering products or services at lower prices than competitors.

Response

A set of values related to rapid, flexible, and reliable performance.

Differentiation

The process of distinguishing a product or service from competitors to make it more attractive to a particular target market.

Backward Integration

A business strategy where a company expands its role to fulfill tasks formerly completed by businesses up the supply chain, often including the acquisition of or merger with suppliers.