Best Buy Is Expanding Internationally, but the Managers Are Concerned

question 22

Multiple Choice

Best Buy is expanding internationally, but the managers are concerned that they need to better understand a foreign market before entering it. The company has conducted research in-house in the United States, but it really doesn't have the capacity to conduct this type of research in other countries. Which of the following is the best reason for hiring an outside agency for this purpose?

• A) An outside agency may have local expertise allowing it to specialize in research in a foreign market.
• B) An outside agency can usually conduct research more quickly than doing it in-house.
• C) An outside agency often can be more objective.
• D) An outside agency is often more economical.

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Definitions:

Confidential Data

Information that is not for public disclosure, often protected due to privacy or security reasons.

Research Deception

The use of misleading or untrue information in scientific studies to ensure the authenticity of responses or behaviors.

Forum Reporting

The process or practice of making information, findings, or discussions from a forum available to a wider audience or another medium.

Ethical Guidelines

Set of principles designed to help professionals conduct their work in a morally appropriate manner.