Supposed You Used a 10-Point Rating Scale to Measure Intention-To-Buy

question 5

Multiple Choice

Supposed you used a 10-point rating scale to measure intention-to-buy (1 = definitely would not buy and 10 = definitely would buy) .If a group of 40 males had a mean of 7 and a standard deviation of 2.5,while a group of 35 females had a mean of 5 and a standard deviation of 1.4,the standard error of the difference between the means would be approximately:

• A)0.48
• B)1.36
• C)2.45
• D)not enough information to determine

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Definitions:

Product Features

Product features are the attributes or characteristics that define a product, distinguish it from competitors, and meet the needs or desires of customers.

Trial Close

A sales technique used to gauge a potential buyer's interest or intention to buy by asking a question or making a statement that assumes the sale has been made.

Selling Points

Key features or benefits of a product or service that are highlighted to attract and convince potential buyers.

Extensive Decision Making

Decision-making characteristic of buyers who are unfamiliar with a specific product and who must therefore become highly involved in the decision-making process.