Suppose That a Group of 100 Consumers Are Asked to Rate

question 11

Multiple Choice

Suppose that a group of 100 consumers are asked to rate how much they liked the taste of a new soft drink on a 5-point scale (where 5 = good taste and 1 = poor taste) and the mean rating was 4.2 with a standard deviation of 1.48.Suppose,further,that the standard error of the mean for this study was 0.15.If you wanted to find the 95 percent confidence interval (two-tailed test) ,and if the Z-value at the 0.05 level of significance is 1.96,the confidence interval lies between:

• A)3.91 and 4.49
• B)4.17 and 4.23
• C)3.98 and 4.42
• D)4.00 and 5.00

Understand the phenomenon of the phi phenomenon and its significance in the perception of motion.

Recognize how context and comparative perception influence our understanding of size, brightness, and color.

Understand the basic principles of perceptual constancy and its significance in perceiving objects consistently.

Recognize the role of relative luminance in visual perception.