It Is Hypothesized That an Individual's Need for Cognition Will

question 38

Multiple Choice

It is hypothesized that an individual's need for cognition will influence the impact an advertising execution will have on attitudes toward the brand advertised. Need for cognition, then, is considered which type of variable?

• A) dependent variable
• B) external variable
• C) internal variable
• D) moderating variable

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Definitions:

Outstanding Mortgage

The remaining amount of money owed on a mortgage not yet repaid to the lender.

Utmost Good Faith

A principle that obliges all parties to an insurance contract to act honestly and disclose all relevant facts.

Real Estate Agent

A licensed professional who represents buyers or sellers in real estate transactions, facilitating the process of buying, selling, or renting property.