When Responses to Two Rating Scale Questions Are Plotted in Four

question 65

True/False

When responses to two rating scale questions are plotted in four quadrants of a two- dimensional table,the result is called a histogram.

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Definitions:

Consumer Products

Goods that are purchased for personal use or consumption by the general public.

Demographics

Statistical data relating to the population and particular groups within it.

Purchase Decision

The evaluation process leading to the choice of a product or service among several alternatives, culminating in the action of buying.

Frequency of Purchase

The rate at which customers buy a particular product or service over a specific period of time.