It Is Hypothesized That an Individual's Need for Cognition Will

question 38

Multiple Choice

It is hypothesized that an individual's need for cognition will influence the impact an advertising execution will have on attitudes toward the brand advertised. Need for cognition, then, is considered which type of variable?

• A) dependent variable
• B) external variable
• C) internal variable
• D) moderating variable

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Definitions:

Involuntary

Actions or reactions that occur without conscious decision, often reflexive or automatic responses to stimuli.

Elisabeth Kübler-Ross

A psychiatrist known for developing the Kübler-Ross model, outlining the five stages of grief experienced by terminally ill patients.

Dying

The process of ceasing to live, resulting from the irreversible end of biological functions that sustain life.

Leading Causes

The primary factors or conditions responsible for a certain outcome or event, such as diseases leading to mortality.