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What Is Descriptive Analysis and How Is It Used in Marketing

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What is descriptive analysis and how is it used in marketing research?


Definitions:

Class Action

A legal procedure that allows many individuals with similar grievances to sue a defendant as a group.

Shareholder

An individual or institution that owns one or more shares of stock in a public or private corporation, giving them a right to a portion of the company's profits and a degree of control over its governance.

Corporation

A legal entity that is separate and distinct from its owners, capable of owning property, borrowing money, suing or being sued.

Demand

A strong request for something to be given or done, often under the threat of consequences for non-compliance.

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