Data Which Relates Purchase Information with Promotional Exposures and Advertising

question 18

Multiple Choice

Data which relates purchase information with promotional exposures and advertising frequency data by particular households are known as:

• A)single-source data
• B)multiple-source data
• C)cookies
• D)environmental scanning data

---

Definitions:

CS

Conditioned Stimulus; in conditioning, a previously neutral stimulus that, after association with an unconditioned stimulus, comes to trigger a conditioned response.

UCS

Unconditioned Stimulus refers to a stimulus that naturally brings about a particular response without a prior learning process.

Conditioned Emotional

An emotional response that has been learned through conditioning, where a neutral stimulus becomes associated with an emotional event.

Fear Response

A physiological reaction to perceived threats that prepares the body for fight or flight.