A Manager Is Considering Purchasing Data from an Outside Vendor

question 43

Essay

A manager is considering purchasing data from an outside vendor to get a better understanding of the target market for his firm's services. What factors should the manager consider when evaluating the data's usefulness for his needs?

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Definitions:

BackColor Property

In programming, a property that specifies the background color of a graphical user interface element.

ActiveX Control

A software framework created by Microsoft that enables programs to add functionality to Windows programs and the web.

Developer

A professional involved in creating, designing, and maintaining software, websites, or applications, skilled in one or more programming languages.

Ribbon

A graphical control element in user interfaces that houses a set of toolbars and icons representing commands, grouped by functionality.