When a Field Interviewer Records an Impossible Answer , This

question 22

Multiple Choice

When a field interviewer records an impossible answer , this means that the data need to be _____.

• A) edited
• B) transformed using a plug value
• C) coded
• D) deleted

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Definitions:

Capital Costs

Expenses incurred to create, purchase, or improve fixed assets such as buildings, machinery, and equipment, considered long-term investments.

Return on Marketing Investment

A measure used to evaluate the efficiency and profitability of investment in marketing, calculated by dividing the profit generated from marketing by the cost of the marketing efforts.

Gross Margin

The difference between revenue and cost of goods sold, expressed as a percentage of revenue, indicating the financial health and efficiency of a company's core activities.

Firm's Effectiveness

A measure of a firm's success in achieving its goals and objectives, which can be evaluated through financial performance, market share, customer satisfaction, and other metrics.