When the Head of the Research Department Instructs Field Interviewers

question 47

Multiple Choice

When the head of the research department instructs field interviewers to interview participants at a trade show such that they each interview 10 vendors that are manufacturers and 10 that are service providers, this represents what type of sampling procedure?

• A) systematic sample
• B) quota sample
• C) area sample
• D) multistage sample

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Definitions:

Regional Shopping Center

A large retail complex that serves a wide area, often featuring a variety of stores and services along with ample parking.

Old Navy

A popular clothing and accessories retailer known for offering a wide range of affordable fashion items for men, women, and children.

Abercrombie & Fitch

A clothing retailer known for its casual wear for young consumers.

Dick's Sporting Goods

An American sporting goods retail company that offers a wide range of sports gear, equipment, apparel, and footwear.