_____ Is a Method of Making Sure All the Items

question 7

Multiple Choice

_____ is a method of making sure all the items forming a composite scale are scored in the same direction.

• A) Scoring
• B) Reverse coding
• C) Consistent coding
• D) Composite scoring

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Definitions:

Word-of-Mouth

Informal communication among people about their experiences with products or services.

Enterprise Instant Messaging

A system used within organizations to facilitate real-time text-based communication among employees.

Branded Messaging

The creation and dissemination of messages that are distinctly associated with a particular brand identity.

Presence Awareness

A feature in digital communication tools that shows if a person is available or currently active.