What Type of Scale Asks a Respondent to Rate a Concept

question 4

Multiple Choice

What type of scale asks a respondent to rate a concept, such as a brand, in comparison with a benchmark (i.e., a competing brand) explicitly used as a frame of reference?

• A) comparative rating scale
• B) monadic rating scale
• C) semantic differential
• D) ladder scale

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Definitions:

Standardised Services

Services that are provided in a consistent manner every time, ensuring uniform quality and experience across all service points.

Profit and Loss Statement

A financial statement that summarizes the revenues, costs, and expenses incurred during a specific period of time, usually a fiscal quarter or year.

Common Fixed Costs

Costs that do not vary with the level of output or sales, shared among products or departments.

Investment Evaluation

The process of determining the potential returns of an investment opportunity, considering risks, costs, and benefits to make informed financial decisions.