Which of the Following Companies Use a Television Monitoring System

question 55

Multiple Choice

Which of the following companies use a television monitoring system for estimating national television audiences?

• A) Nielsen
• B) Mediamark
• C) Infoscan
• D) TVtrack

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Definitions:

Contingent Reinforcement

A type of conditioning in which a reward or punishment (the reinforcement) is given only after the desired response or behavior occurs, making it contingent on the behavior.

Sales Goals

Targets set by a business or sales team to achieve a specific amount of sales revenue within a certain timeframe.

Secondary Reinforcers

Stimuli which become reinforcing through their association with a primary reinforcer, not inherently rewarding themselves.

Primary

The most important or foundational in a series or system; often serving as the first or initial stage.