All of the Following Are Flaws with Using Click-Through Rate

question 32

Multiple Choice

All of the following are flaws with using click-through rate as a measure of the amount of interest or attention a website is receiving EXCEPT _____.

• A) does not differentiate between a lot of activity by a few visitors and a little activity by many visitors
• B) some hits are likely made by mistake
• C) researcher lacks information about the meaning behind the numbers
• D) does not adequately measure the number of times an ad is clicked on

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Definitions:

Preapproach

In the personal selling process, occurs prior to meeting the customer for the first time and extends the qualification of leads procedure; in this step, the salesperson conducts additional research and develops plans for meeting with the customer.

Optimist

An individual who habitually looks on the more favorable side of events or conditions and expects the most favorable outcome.

Salesperson

A professional who sells products or services, often directly to consumers, playing a crucial role in the customer purchase experience.

Formal Guidelines

Officially established rules or instructions that dictate how something should be done, ensuring consistency and compliance in various procedures or behaviors.