All of the Following Are Improvements of Scanner Data Over

question 68

Multiple Choice

All of the following are improvements of scanner data over standard mail diary panel data EXCEPT:

• A)scanner data measure observed (actual)purchase behavior rather than reported behavior
• B)scanner measures are obtrusive
• C)more extensive purchase data can be collected with scanner data
• D)scanner data are collected mechanically,resulting in improved accuracy over mail diary panel data

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Definitions:

Bottom-Up Initiatives

Approaches or strategies initiated by lower-level employees or groups aiming to influence decision-making or bring about organizational change.

Institutional Capability

The abilities and resources that institutions possess enabling them to effectively achieve their goals and fulfill their mission.

Sustainable Change

Change within an organization or society that is maintainable over the long term without harmful effects on people or the environment.

Valuing Diversity

The recognition and appreciation of differences in individuals, such as cultural, racial, gender, and age differences, contributing to a more inclusive and effective environment.