A Callback Procedure Should Be Used for All of the Following

question 22

Multiple Choice

A callback procedure should be used for all of the following situations EXCEPT _____.

• A) a busy signal
• B) a respondent who does not answer the phone
• C) a respondent who is not at home
• D) a respondent who answers but refuses to participate

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Definitions:

Brand's Image

represents the public perception or the set of beliefs held about a brand.

Firm's Culture

The collective behaviors, values, rituals, and belief systems that define an organization's internal environment and how it operates.

Brand's Image

is the public perception or the set of beliefs and associations that consumers have about a brand.

On-Brand Behaviour

Actions or strategies by individuals or companies that are consistent with the brand's values, identity, and messaging.