Carly Was Called by a Researcher and Asked a Few

question 56

Multiple Choice

Carly was called by a researcher and asked a few questions about her driving habits. The researcher then asked her to go to a website to complete a more comprehensive survey. This type of study that employs a combination of survey methods is called a _____.

• A) two-stage survey
• B) multidimensional survey
• C) combination survey
• D) mixed-mode survey

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Definitions:

Researchers

Individuals who conduct systematic investigations to establish facts and reach new conclusions.

Executives

Senior-level employees responsible for making strategic decisions in an organization.

Cool-Hunting

The practice of tracking and predicting new trends and innovations in various industries, often within popular culture, technology, and fashion.

Judgment-Based Forecasting

A forecasting method that relies on intuitive judgments, opinions, and subjective probability estimates rather than mathematical models.