A Firm Focusing More on How to Provide Value to Customers

question 56

Multiple Choice

A firm focusing more on how to provide value to customers than on the physical product or production process is embracing which business orientation?

• A) marketing orientation
• B) quality orientation
• C) external orientation
• D) value orientation

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Definitions:

Scripted Order

A scripted order refers to a predetermined sequence of actions or events, often used in the context of routines, performances, or programming.

Scrambled Order

An arrangement of items or information in a non-sequential, non-logical sequence, typically making it difficult to process or understand without reordering.

Proper Order

A principle or state wherein components or steps are arranged in a sequence that follows a logical or prescribed pattern, often critical for processes and procedures.

Story

A narrative, either true or fictional, designed to interest, amuse, or inform the listener or reader.