Wal-Mart Is the Low-Cost Leader in Retail

question 38

Multiple Choice

Wal-Mart is the low-cost leader in retail. This company achieves this success by prioritizing efficiency in its distribution process. Which business orientation is Wal-Mart exhibiting when it prioritizes efficiency and effectiveness of the supply chain process (i.e., getting products into the stores) in making decisions?

• A) production-orientated
• B) product-oriented
• C) marketing-oriented
• D) technically-oriented

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Definitions:

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