When a Manager Decides Not to Do Research Because a Decision

question 37

Multiple Choice

When a manager decides not to do research because a decision needs to be made before the results of the study can be analyzed, this is an example of which aspect in the determination of the need for marketing research?

• A) nature of the decision
• B) time constraints
• C) availability of the data
• D) cost considerations

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Definitions:

Phaneritic Texture

A texture of igneous rocks characterized by large, visible crystals, indicative of slow cooling magma.

Trapped Gas

Trapped gas refers to gas that has been contained within another material, such as within rock formations or ice, which can be released under certain conditions.

Andesite

An intermediate-composition igneous rock that is the fine-grained equivalent of diorite; typically gray or greenish-gray, commonly with phenocrysts of cream-colored feldspar or dark amphibole.

Magma Chamber

A reservoir of molten rock beneath the surface of the Earth or a volcano.