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Profit Maximization
The process or strategy focused on increasing the net profit of a business by either reducing costs, increasing revenue, or both.
Enlightened Corporate Self-Interest
A business philosophy suggesting that companies can achieve better long-term performance by acting in a socially responsible manner.
Goodwill
The expected continuance of public patronage of a business.
Ethical System
A set of principles or guidelines designed to direct individual or collective behavior towards moral and ethical decision-making.
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