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HR departments in many firms use Web portals to enable employees to sign up for and manage their own benefits packages.
Consumer-oriented
A business philosophy that places the interests and satisfaction of the consumer at the forefront of decision-making and product development.
Society-oriented
An approach or philosophy that places the welfare of society and the community above individual interests.
Societal Marketing Concept
A marketing approach that considers not only the needs and wants of consumers but also the long-term interests of society, focusing on sustainability and ethical practices.
Moral Principles
Fundamental beliefs or rules about right and wrong that guide an individual's behavior and decisions.
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