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MATCHING
Identify the major anatomic alterations of the lungs associated with chronic bronchitis.
-Fibrotic thickening of the alveoli (parenchymal fibrosis)
Positioning Statement
A succinct description of the core target market to which a product is directed and a compelling picture of how the firm wants that core market to view the product.
Competitive Advantages
Unique attributes or capabilities that allow a company to outperform its competition, leading to greater sales or margins and market share.
Marketing Mix
A set of controllable, tactical marketing tools—product, price, place, and promotion—that a company uses to produce a desired response in the target market.
Adds Value
The process of enhancing a product or service before offering it to customers, thereby increasing its worth.
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