In Making Judgments About Category Membership, Participants

question 7

Multiple Choice

In making judgments about category membership, participants

• A) base their judgments entirely on a stimulus's typicality.
• B) will not judge a stimulus to be in the category unless the stimulus resembles the category prototype.
• C) are often able to make a distinction between typicality and actual category membership.
• D) generally base their judgment on factors other than typicality.

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Definitions:

Telemarketing

The direct marketing of goods or services to potential customers over the telephone or the Internet.

Consumer Privacy

The rights and measures to protect an individual's personal information from being disclosed without consent.

Ethical Guidelines

Standards of behavior and practices considered morally right and professionally acceptable in a specific context.

Effective Distribution Channels

Networks or pathways through which a company's products or services are marketed and delivered to its customers efficiently.