In Order to Implement a Marketing Plan,Apple Needs A(n)________ That

question 42

Multiple Choice

In order to implement a marketing plan,Apple needs a(n) ________ that will address its productive assets like the factories,machines,and facilities required to manufacture and distribute its popular iPods.

• A) balance sheet
• B) pricing strategy
• C) operations plan
• D) income statement
• E) personnel plan

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Definitions:

Yield Management

A pricing strategy that uses understanding of consumer behavior and market demand to maximize revenue, often used in the airline and hotel industries.

Variable Costs

Expenses that change in proportion to the level of production or sales activity, such as materials and direct labor.

Perishable Seats

Refers to seats in service industries (like airlines or event management) that cannot be sold after a certain time, leading to potential revenue loss.

Yield Management

A variable pricing strategy based on understanding, anticipating, and influencing consumer behavior to maximize revenue or profits, especially in airline and hotel industries.