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In a species of desert lizard, only females are known to exist. It is necessary for two females to court and for one to assume the posture of a male to stimulate the other female to ovulate. Of course, no fertilization can occur. This is a case of
Basis of Segmentation
The criteria or variables used to divide a market into distinct groups of buyers based on their needs, characteristics, or behavior.
Behavioral
Pertaining to the actions or reactions of a person or animal in response to external or internal stimuli.
Market-product Grid
A matrix that helps companies analyze their product lines and markets to identify opportunities for expansion, diversification, or concentration.
Harvesting Strategy
A business plan for obtaining the maximum possible benefit from a product, division, or market before it declines.
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