When Constructing a Job Advertisement,all of the Following Are Aspects

question 33

Multiple Choice

When constructing a job advertisement,all of the following are aspects of the AIDA guide EXCEPT ________.

• A) attracting attention to the ad
• B) implying long-term benefits
• C) creating desire for the job
• D) prompting applicant action
• E) developing interest in the job

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Definitions:

Dutch Auction

is a bidding strategy where the price of an item is lowered until it gets a bid, the first bid made is the winning offer.

Market Value

The ongoing purchase or sale price of an asset or service.

Firm Commitment Underwriting

A type of underwriting where the underwriter buys the entire offering from the issuer and sells it to investors, assuming full financial risk.