You Are Interested in the Effect of Increased Carbon Dioxide

question 23

Multiple Choice

You are interested in the effect of increased carbon dioxide versus normal air, and also in the effect of green light versus full sunlight on the growth of corn plants in a greenhouse. Although you can set up your experiment inside a greenhouse, it is possible that there will be plant growth effects due to effects that you do not know and may never know. Which of the following are important to ensure control of unknown variables?

• A) An increase in carbon dioxide does not result in a substantial decrease of other necessary gases.
• B) All seedlings are from one uniform strain.
• C) The intensity or brightness of the green light equals the intensity of the full sunlight.
• D) All temperatures and available water remain the same.
• E) All of the choices are important.

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Definitions:

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, often identified as product, price, place, and promotion.

Global Marketing

The process of planning and conducting transactions across national borders to create exchanges that satisfy the objectives of individuals and organizations on a global scale.

Marketing Concept

A business philosophy suggesting that satisfying customer needs and wants is the key to achieving organizational goals.

Sales Orientation

A business approach focused on selling as many products as possible without necessarily considering customer needs and wants.