Promotional Themes Should

question 5

Multiple Choice

Promotional themes should

• A)be combined to be more effective
• B)reflect responsiveness to target needs
• C)provide lots of information for the consumer to consider
• D)focus on the technical strengths of the product

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Definitions:

Transactional Leadership

A leadership model based on the exchange between leaders and followers, where leaders reward or punish followers based on their performance.

Self-interests

The personal gain or benefit that motivates individual actions and decisions, often prioritized over the interests of others.

Transactional Leadership

A leadership style that focuses on the execution of transactions, tasks, and rewards based on the performance of the followers.

Exchanging Valued

Refers to the act of trading or swapping items or services that hold value to the participants.