A Marketing Plan Is Not

question 10

Multiple Choice

A marketing plan is not

• A)a generalized document
• B)a guide for implementing marketing decision making
• C)based on a collection of marketing details for future planning
• D)an annually prepared document

---

Definitions:

Civil Liberties

Individual rights protected by law from governmental interference or restriction, including freedom of speech, assembly, and religion.

Labor Rights

The protections and entitlements of workers, including the right to safe working conditions, fair wages, and freedom from discrimination, established by law and labor unions.

Great Depression

A severe worldwide economic downturn that took place during the 1930s, marked by high unemployment, significant declines in output and the standard of living, and widespread poverty.

New Deal

A series of programs, public work projects, and financial reforms enacted by President Franklin D. Roosevelt in the United States between 1933 and 1939 to help recover from the Great Depression.