Secret Shoppers

question 12

Multiple Choice

Secret shoppers

• A)refers to customers who pretend not to be interested in making a purchase
• B)means asking someone else to make your purchase in their name
• C)is a strategy used by some franchisors
• D)are used in by government agencies to detect tax fraud

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Definitions:

Controlled

Describes an experimental condition or variable that is carefully managed or regulated to isolate its effects.

Information Processing

A psychological model that describes how humans perceive, analyze, manipulate, and store information, akin to the functions of a computer.

Attention

Information processing involving the ability to strategically choose among and sort out different stimuli in the environment.

Selective Encoding

The process of focusing attention on relevant information while ignoring irrelevant information during problem solving and decision making.