A Saturation Index Refers to

question 16

Multiple Choice

A saturation index refers to

• A)the number of units of product owned by customers in the trading area
• B)the ratio of competing retail sales to competing retail space
• C)the frequency with which customers encounter product in retail outlets
• D)the age and history of a product

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Definitions:

Supply Chain

The network of organizations, people, activities, information, and resources involved in moving a product or service from supplier to customer.

Transportation

Refers to the movement of goods or people from one location to another, typically involving vehicles such as trucks, ships, and planes.

Dabbawalas

A lunchbox delivery and return system in Mumbai, India, known for its low cost and high reliability.

Milk Run

A distribution strategy that involves the regular collection of goods from multiple suppliers in a single journey, optimizing transportation efficiency.