Test Marketing Involves

question 10

Multiple Choice

Test marketing involves

• A)asking potential customers how much they would pay for the product
• B)putting product into an existing outlet
• C)sending surveys to a significant number of customers in the industry
• D)simulating an actual market situation

---

Definitions:

Lease Liability

A financial obligation representing the present value of future lease payments owed by a lessee under a lease agreement.

Implicit Lease Rate

The interest rate assumed in the lease payments, often used to calculate the present value of lease payments in lease agreements.

Guaranteed Residual Value

An assurance to lessees that the asset being leased will have a specified value at the end of the lease term, affecting lease payments and financial planning.

Maintenance Agreement

A contractual agreement where one party agrees to maintain assets owned by another party, often including repairs and replacements.