For Purposes of Layout Guidance

question 4

Multiple Choice

For purposes of layout guidance

• A)service firms are considered to be manufacturing operations with a retail customer base
• B)service firms can be classified into a standard format
• C)service firms mostly use the free flow strategy
• D)service firms tend to be so diverse it is not possible to provide standard information

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Definitions:

Customer-Brand Relationship

The dynamic and ongoing interaction between a consumer and a brand, characterized by loyalty, emotional connection, and consumer engagement.

Unaided Recall

A measure of consumer memory or awareness where respondents mention a brand without being prompted with clues or choices.

Brand Awareness

The extent to which consumers are familiar with the distinctive qualities or image of a particular brand.

Category of Need

Pertains to the classification of consumer desires or requirements that drive their purchasing behavior.