Data Collection Should Be for a Purpose and to Answer

question 7

Multiple Choice

Data collection should be for a purpose and to answer a question.Identify the question below that would NOT generate dat a.

• A)How much change do you have in your pocket?
• B)How much loose change does a person typically carry in their pocket?
• C)How do people choose gum?
• D)How long does a piece of gum keep its flavor?

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Definitions:

Reciprocation

A mutual exchange of actions or goods, often characterized by a return of a favor or response to an action.

Scarcity Principle

A psychological principle suggesting that people find items and opportunities more valuable when they are perceived as scarce or limited.

Disrupt-then-reframe Technique

A sales technique that initially creates confusion or disruption in the consumer's mind, then offers a simple, positive reframe to encourage purchase.

Breaking up Attention

The act of dividing one's focus between multiple tasks or stimuli, which can reduce the effectiveness of cognitive processing.