The Following Data, Compiled by the Admissions Office at Faber

question 192

Multiple Choice

The following data, compiled by the admissions office at Faber College during the past 5 years, relate the number of college brochures and follow-up letters (x) sent to a preselected list of high school juniors who had taken the PSAT and the number of completed applications (y) received from these students (both measured in units of 1,000) . Determine the equation of the least-squares line for these data. Use the result obtained to predict the number of completed applications that might be expected if 6,400 brochures and follow-up letters are sent out during the next year.

• A) y = 0.33x - 1; 1,324 applications
• B) y = 0.33x - 1; 1,301 applications
• C) y = 0.34x - 0.9; 1,276 applications
• D) y = 0.34x - 0.9; 1,310 applications

Understand the role of consumption communities in the consumer behavior process.

Grasp the concept and significance of brand loyalty in purchase behavior.

Recognize the expanded view of consumer behavior that includes pre-purchase, purchase, and post-purchase phases.

Describe the importance and application of relationship marketing in building long-term customer relationships.

---

Definitions:

Female Sexuality

The ways in which women experience and express their sexual feelings, desires, and identities.

Biological Influences

Factors related to or determined by biological processes and genetics that affect an individual's development, behavior, and health.

Social Influences

The effects of the presence or actions of others, whether real or imagined, on an individual's behavior, attitudes, or feelings.

Ambivalent Attitudes

Mixed feelings or conflicting beliefs about a particular subject, object, or person.