Find

question 4

Essay

Find .

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Definitions:

Brand Association

The mental links that consumers make between a brand and its key product attributes; can involve a logo, slogan, or famous personality.

Live Mas

The brand slogan of Taco Bell, encouraging a lifestyle of living more fully or adventurously.

Lifestyle Aspiration

The goals or standards of living that an individual or group strives to achieve, often influenced by cultural, social, and economic factors.

Considerable Equity

Significant ownership interest or stake in an asset or company, often implying a large amount of invested capital or value.