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Animals can function as agents of disturbance.
Perceptual Map
A visual tool used in marketing to display the position of a company's products, services, or brand among competitors, typically along two or more axes representing different attributes.
Important Product Attributes
Key features or characteristics of a product that are significant to consumers and can influence their purchase decision.
Product Differentiation
The process of distinguishing a product or service from others in the market to make it more attractive to a particular target market.
Perceptual Map
is a visual tool used in marketing to display the position of a brand or product in the minds of consumers relative to competitors.
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