Which of the Following Would Most Likely Globalize Through Licensing

question 101

Multiple Choice

Which of the following would most likely globalize through licensing?

• A) fast food restaurant
• B) telemarketing firm
• C) luxury hotel chain
• D) electronics manufacturer

---

Definitions:

Product Advertisements

Advertisements that focus on selling a product or service and which take three forms: (1) pioneering (or informational), (2) competitive (or persuasive), and (3) reminder.

Nonpersonal Communication

Any form of message dissemination that does not involve direct personal contact, including mass media advertising, sales promotions, and public relations.

Identified Sponsor

In advertising, a sponsor whose name and identity is known and disclosed in the message to inform or persuade the audience.

Advertising

The action of calling public attention to products, services, needs, etc., through paid announcements by an identified sponsor.