Harvey Electronics Has Used a Number of Methods to Create

question 49

Multiple Choice

Harvey Electronics has used a number of methods to create an ethical culture that both employees and customers appreciate.What is the most effective way for the firm to sustain its ethical culture?

• A) asking job candidates ethical questions
• B) implementing an ethics audit regularly
• C) publishing the firm's code of ethics periodically
• D) ensuring that new employees receive ethics training

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Definitions:

Nonpersonal Communication

Promotion or advertising activities where there is no direct face-to-face interaction between the sender and receiver.

Customized Interaction

A personalized approach to customer service and engagement that tailors the experience to meet the individual needs and preferences of each customer.

Direct Marketing

Direct marketing is a type of advertising that allows businesses to communicate straight to the customer through various mediums, including email, mail, phone, and in person.

Advertising

The practice of promoting products or services through various media to attract consumer interest.