Diversity Management Requires Managers to Ensure That Factors Are in Place

question 54

True/False

Diversity management requires managers to ensure that factors are in place to encourage the continued development of a diverse workforce by melding any differences among workers in order to achieve maximum productivity.

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Definitions:

Relationship Marketing

Developing and maintaining long-term, cost-effective exchange relationships with partners.

Electronic Commerce

The buying and selling of goods and services, or the transmission of funds or data, over an electronic network, primarily the internet.

Market Segmentation

The practice of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.

End-use Segmentation

A marketing strategy that involves dividing the market based on how consumers intend to use the product.