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A Theory Is an Integrated Set of Hypotheses That Explains

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A theory is an integrated set of hypotheses that explains a broad set of observations.


Definitions:

Late Majority

A segment of a market or population that adopts a new product, innovation, or technology after the average member of the society.

Early Majority

A segment of a market that adopts new products or innovations shortly after the "early adopters," contributing to the tipping point for wide acceptance.

End-User Profile

A detailed description of the final consumer or user of a product or service, including demographics, preferences, needs, and behaviors.

Target Customer Group

A specific subset of the broader market that a business intends to reach and serve, identified by particular characteristics that align with the company's products or services.

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