Sales Promotion Techniques Used to Introduce Your Brand to Customers

question 53

Multiple Choice

Sales promotion techniques used to introduce your brand to customers without an immediate call to purchase are _____________ techniques.

• A) loyalty
• B) discounting
• C) contest
• D) introductory

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Definitions:

Retrieval Sets

In consumer behavior, the subset of brands or products that a consumer can easily remember and consider when making a purchase decision.

Postpurchase Satisfaction

The level of happiness or contentment that a consumer feels after purchasing and using a product or service.

Auto Repair

The process of fixing or servicing vehicles to ensure their optimal functioning, including routine maintenance and addressing specific issues.

Slogan

A memorable phrase used in advertising or marketing to convey the essence of a brand, product, or campaign.