Define Sales Promotion and Briefly Describe the Four Major Techniques

question 63

Essay

Define sales promotion and briefly describe the four major techniques used in sales promotions.

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Definitions:

Speculative Demand

The demand for assets or goods not for their immediate consumption or use, but for the purpose of resale at a higher price in the future.

Transaction Demand

The demand for money as a medium of exchange, influenced by the level of economic activity.

Branch Banking

The operation of a banking service through multiple branches located in different areas, offering a wide range of services to customers across locations.

States

Individual territorial units constituting a federal union, such as those that make up the United States, each with its own government and a degree of autonomy.