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When a Marketer Mentions the Key Points About His or Her

question 72

Multiple Choice

When a marketer mentions the key points about his or her product or service in as few and as memorable words as possible,the resulting message is known as the _____ message.


Definitions:

ISO 9000

A family of standards related to quality management systems designed to help organizations ensure they meet customer and other stakeholder needs within statutory and regulatory requirements related to a product.

ISO 14001

An international standard that specifies requirements for an effective environmental management system (EMS).

TQM

Total Quality Management, a management approach focused on continuous quality improvement of products and services, involving all organization members.

Process Capability

A statistical measure of a process's ability to produce output within specified limits, reflecting the inherent variability and performance of the process.

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