Which of the Following Is a Characteristic Feature of a Message

question 58

Multiple Choice

Which of the following is a characteristic feature of a message for a target market?

• A) It is repeated less often.
• B) It must contain the elements of a product's value proposition.
• C) It must be abstract.
• D) It must always be distinctive from target customers.

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Definitions:

Value in Exchange

The worth that a product or service has in the marketplace, determined by what others are willing to give up in exchange for it.

Marginal Utility

The increased gratification or utility obtained by consuming an additional unit of a good or service.

Total Utility

The total satisfaction received by a consumer from consuming a certain amount of a good or service.

Marginal Utility

The change in satisfaction or utility derived by consuming an additional unit of a good or service.